GROW BABY FOOD

Grow is a homemade baby food brand built on the philosophy that little ones deserve a wholesome start in life. The brief was to create a brand identity that communicates trust, warmth, and nourishment, while highlighting the use of fresh, whole-food ingredients. The goal was to appeal to health-conscious parents looking for a convenient yet natural option for their babies, striking a balance between playfulness and credibility. In addition to the brand identity, I was also tasked with designing the packaging—ensuring it felt approachable and nurturing, while standing out on the shelf and reflecting the brand’s commitment to quality and care.