KAIVO approached me as an AI-powered travel SaaS startup looking to redefine its brand identity. While the existing branding was clean and technology-focused, it lacked the warmth, emotion, and sense of adventure that travel naturally evokes.

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My objective was to develop a new brand direction that moved beyond a conventional tech aesthetic and positioned KAIVO as a trusted travel companion—one that combines intelligent technology with human-centred experiences. This initial brand proposal explores a more expressive, memorable, and emotionally engaging identity that better reflects the excitement, ease, and possibility of modern travel.